TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 14(6)
Advancing research on computer game consumption: A future research agenda
–Yuri Seo, Margo Buchanan-Oliver and Kim-Shyan Fam [] []
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison
–Yung Kyun Choi, Sukki Yoon and Charles R. Taylor [] []
How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry
–Joe Cox and Daniel Kaimann [] []
Academic Papers
Machinima: Extending brand reach
–Tracy Harwood, Tony Garry and Mike Uwins [] []
Special Issue Articles
Country of origin and brand image influences on perceptions of online game quality
–Sang Jin Kim, Yung Kyun Choi, Kyung Hoon Kim and Honglei Liu [] []
Online identity construction: How gamers redefine their identity in experiential communities
–Diego Costa Pinto, Getúlio Reale, Rodrigo Segabinazzi and Carlos Alberto Vargas Rossi [] []
