TOC: J Brand Man
Introduction
Journal of Brand Management, 22(8)
Consumer-brand relationships within the luxury cosmetic domain
–April Charlotte Hodge, Zahaira Gonzalez Romo, Irene Garcia Medina and Antoinette Fionda-Douglas [] []
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
–Simona Romani, Silvia Grappi, Lia Zarantonello and Richard P Bagozzi [] []
A conceptual framework for the assessment of brand congruent sensory modalities
–Jens Stach [] []
The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture
–Tong Chen, Ke Ma, Chundong Zheng and Han Wang [] []
