TOC: Mar Theory
Introduction
Marketing Theory, 15(4)
Bow to Stern: Can literary theory plumb an unfathomable brand?
–Stephen Brown [] []
Brand volunteering: Value co-creation with unpaid consumers
–Bernard Cova, Stefano Pace, and Per Skålén [] []
Consumption experience: An expanded view
–Clinton D. Lanier, Jr and C. Scott Rader [] []
The role of embeddedness for resource integration: Complementing S-D logic research through a social capital perspective
–Gaurangi Laud, Ingo O. Karpen, Rajendra Mulye, and Kaleel Rahman [] []
Customer experience within retail environments: An embodied, spatial approach
–Ali Yakhlef [] []
Commentary
‘Buy buy Miss American Pie’: The day the consumer died
–Michael Saren [] [Google Scholar]
