TOC: Macromar
Introduction
Journal of Macromarketing, 35(4)
Use of Brand Community Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concerns
–Ross Gordon, Sandra Jones, Lance Barrie, and Heidi Gilchrist [] []
Creating the Cautious Consumer: Marketing Managerialism and Bio-power in Health Consumption
–Carl Yngfalk and Anna Fyrberg Yngfalk [] []
Structural Change in Peripheral European Markets: Spanish Grocery Retailing, 1950-2007
–J. Carles Maix?-Alt?s and Rafael Castro Balaguer [] []
Experiential Learning Projects: A Pedagogical Path to Macromarketing Education
–Scott K. Radford, David M. Hunt, and Deborah Andrus [] []
When Nationalism Goes to the Market: The Case of Chinese Patriotic Songs
–Zhihong Gao [] []
