TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 24(7)
Understanding brand loyalty of the store brand’s customer base
–Natalia Rubio, Javier Oubiña and Mónica Gómez-Suárez [] []
Success factors of new health-care services
–Kostis Indounas and Aggeliki Arvaniti [] []
Antecedents of brand love in online network-based communities. A social identity perspective
–Maria Vernuccio, Margherita Pagani, Camilla Barbarossa and Alberto Pastore [] []
The effects of word-of-mouth incentivization on consumer brand attitude
–Chompunuch Pongjit and Rian Beise-Zee [] []
How exposure to logos and logo varieties fosters brand prominence and freshness
–Maria Sääksjärvi, Ellis van den Hende, Ruth Mugge and Nicolien van Peursem [] []
Cognitive and emotional processing of brand logo changes
–Mark Peterson, Saleh AlShebil and Melissa Bishop [] []
Volunteering as a mechanism to reduce guilt over purchasing luxury items
–Hyo-Jin Jeong and Dong-Mo Koo [] []
Peak-end pizza: prices delay evaluations of quality
–David R Just, Ozge Sigirci and Brian Wansink [] []
Editorial
–Francisco Guzman and Cleopatra Veloutsou []
