TOC: J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 7(4)
The man who managed your marketing?: Estes Kefauver and the drug hearings on antitrust and monopoly
–Andrew Pressey [] []
From basket to shopping bag: Retailers’ role in the transformation of consumer mobility in Sweden, 1941-1970
–Johan Hagberg and Daniel Normark [] []
Faith, free choice and the FBI: How consumer research once scared the American establishment
–Stefan Schwarzkopf [] []
Charting relationship marketing practice: it really didn’t emerge in the 1970s
–Mark Tadajewski [] []
The beginnings of motivation research, 1934-1954: a prequel to Fullerton 2013
–Ron Fullerton [] []
The historic development of modern US advertising regulation
–Ross D. Petty [] []
Marketing, marketing systems, and the framing of marketing history
–Roger Layton [] []
Forgotten classics: The Business of Advertising, by Earnest Elmo Calkins (1915)
–Fred Beard [] []
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
–Thomas L. Powers [] []
Editorial
–Brian Jones []
