TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 17(2)
Excuse the interruption: How marketing still gets attention
–David Reed [] []
OPINION PIECES
Managing customer insight creatively through storytelling
–Merlin Stone, Liz Machtynger and Jon Machtynger [] []
What is marketing automation?
–Anthony Bagshaw [] []
What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?
–Ardi Kolah, Bryan Foss and Martin Hickley [] []
BUSINESS INTELLIGENCE
Customer acquisition barometer 2015
–Thomas Ridley-Siegert [] []
PAPERS
The art of mistiming: How interruptions make mobile coupon campaigns effective
–Syagnik (Sy) Banerjee and Rishika Rishika [] []
Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour
–Allison E Doub, Aron Levin, Charles Edward Heath and Kristie LeVangie [] []
Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness
–Supond Boon-Long and Winai Wongsurawat [] []
