TOC: Found Trends Mar
Introduction
Foundations and Trends in Marketing, 9(1)
Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between
–A. V. Muthukrishnan [] []
- ELMAR Admin
- Posting Types
-
- Consumer Behavior
- Doctoral Students
- Entrepreneurial
- Global Marketing
- Innovation and Tech
- Interorganizational
- Marketing and Society
- Marketing Communications
- Marketing for Higher Ed
- Marketing Research
- Marketing Strategy
- Relationship Marketing
- Retail and Pricing
- Sectors
- Selling and Sales Man
- Service
- Sports and Sponsorship
- Sustainability
- Teaching and Learning
- GeoTags