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Processing different degrees of logo change: When higher levels of brand consciousness decreases openness to substantial logo changes
–Bo van Grinsven and Enny Das [] []

Attention, emotions and cause-related marketing effectiveness
–João Guerreiro, Paulo Rita and Duarte Trigueiros [] []

Service workers’ job performance: The roles of personality traits, organizational identification, and customer orientation
–Hongwei He, Weiyue Wang, Weichun Zhu and Lloyd Harris [] []

What we know, don’t know, and should know about confusion marketing
–Edward Kasabov [] []

When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
–Ofer Mintz and Imran S. Currim [] []

Brand experimental value versus brand functional value: which matters more for the brand?
–Elena Delgado-Ballester and Estela Fernandez Sabiote [] []

Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
–Reinhard Grohs, Heribert Reisinger and David M. Woisetschläger [] []

Deconstructing consumer discipline: How self-management is experienced in the marketplace
–James Martin Cronin, Mary McCarthy and Mary Delaney [] []

The impact of motivation on customer satisfaction formation: a self-determination perspective
–Christopher White [] []

Untangling the brand name from the branded entity: The conceptualisation and value of the established brand name
–Griff Round and Stuart Roper [] []

Should consumers request cost transparency?
–Antonis C. Simintiras, Yogesh K Dwivedi, Geetanjali Kaushik and Nripendra P. Rana [] []

Commentary: is cost transparency necessarily good for consumers?
–Adrian T.H. Kuah and Vishanth Weerakkody []

Commentary: what’s behind the price tag: understanding cost transparency?
–Nitish Singh []

Commentary: “Should consumers request cost transparency?” Cost transparency in consumer markets
–Ben Lowe []

Rejoinder: a reply to comments on “should consumers request cost transparency?”
–Antonis C. Simintiras, Yogesh K Dwivedi, Geetanjali Kaushik and Nripendra P. Rana []

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