Revisit: Marketing EDGE ECHO Challenge
Introduction
The assignment is to create an integrated marketing campaign for Facebook's Custom Audiences product
The Collegiate ECHO Marketing Challenge provides hands-on learning and real-world experience, with a marketing assignment from a corporate leader. This year, the subject is Facebook.
The Challenge: Your client, Facebook, requests an integrated marketing campaign that increases awareness and consideration of Custom Audiences among its target audience, B2C (Business to Consumer) marketing decision makers.
Your Budget: $5 million.
Location is Online: The Challenge deliverables are submitted online (via Microsoft OneDrive or Google Drive).
Prizes: Students are eligible to win cash prizes and/or recognition. Schools that field winning teams are eligible to win grants for scholarships to give to deserving marketing students. For details, visit .
Teams: Must consist of 2-5 members. Members must be either all graduate students or all undergraduate students, but teams may combine graduates and undergraduates.
Teaching Tools: A team may work with or without a faculty advisor. A Collegiate ECHO Instructors’ Guide, as well as a free 90-minute online e-learning module for students is available. Faculty advisors may use the Challenge as a marketing or advertising course or club project.
Details: For Challenge details, visit the Get Started link and read the Official Rules at Feel free to contact Jeff Nesler via email (below) if you have any questions.
