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Consumption, Markets & Culture
Special Issue Call for Papers
Bridging Boundaries in Consumption, Markets and Culture
Submission deadline, June 15th, 2016

Guest Editors:

Karen V. Fernandez (University of Auckland, New Zealand)
Bernardo Figueiredo, (Royal Melbourne Institute of Technology, Australia)

Consumption, Markets and Culture has always celebrated difference (Schroeder 2015), publishing work that pushes the boundaries of standard social, psychological, and marketing thought. Consequently, this call for papers invites both empirical and conceptual papers that build connections across theoretical and/or substantive boundaries to develop our understanding of how consumption, markets, and culture shape one another.

Arnould and Thompson (2005) coined Consumer Culture Theory (“CCT”) to describe research that provides theoretical knowledge about consumption and marketplace behaviors by addressing the dynamic relationships between consumer actions, the marketplace, and cultural meanings to push the boundaries of traditional consumer research. Given the congruence of interests between Consumption Markets and Culture and CCT, it is not surprising that Consumption, Markets and Culture continues to nurture and publish work in the CCT tradition.

In his founding editorial, Fuat Firat (1997) wrote of the journal’s goal to break down the boundaries between North America and the rest of the world, particularly the non-European world. By encouraging work that bridges national boundaries, Consumption, Markets and Culture has made significant contributions to understanding migration, ethnicity and border crossings (Askegaard and Toulouse 2011). However, far more needs to be done. Whether we study the crossing of national (Figueiredo and Uncles 2015) or family (Fernandez, Veer and Lastovicka 2011) boundaries, new spaces and temporalities can emerge from understanding how markets bridge consumer cultures (Chelekis and Figueiredo 2015) or how consumer cultures bridge markets (Otnes and Maclaran 2015). We should therefore keep bridging conceptual (Geiger, Kjellberg and Spencer 2012) methodological (Moisander Valtonen and Hirsto 2009) and paradigmatic (Tadajewski et al. 2014) boundaries to unveil the complexities of contemporary markets and cultures, to establish new routes for academic thought.

To nurture and extend this platform of bridging consumption, market and cultural boundaries, participants in the 2015 Australia-New Zealand Marketing Academy conference Consumer Culture Theory Track were invited to submit potential contributions to this special issue. However, this special issue has an open call for submissions beyond that group. The following is an indicative list of topics that might be suitable for the special issue. However, given that we are seeking work that bridges boundaries, this list is deliberately not exhaustive.

• Consumption in under-researched (i.e., non-Western, emerging, developing, rapidly changing, peripheral) markets and/or cultures
• Multicultural, cosmopolitan, and/or transnational marketplaces
• The influences of cultures and/or markets on consumers at play
• Consumption and markets across material and/or digital boundaries
• Transformative Consumer Research in under-researched markets and cultures
• Innovation and legitimacy in consumption and/or markets
• Bridging traditional boundaries in family consumption and/or markets

Manuscripts submitted for this special issue should carefully follow Consumption, Markets, and Culture guidelines for formatting the paper and references at:

Please submit your manuscripts by June 15th, 2016 at

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Potential submitters are welcome to contact the Special Issue Guest Editors Karen V. Fernandez k.fernandez@auckland.ac.nz or Bernardo Figueiredo bernardo.figueiredo@rmit.edu.au regarding the potential fit of their papers with the special issue theme or with any other queries.

References

Arnould, Eric J., and Craig J. Thompson. 2005. "Consumer culture theory (CCT): Twenty years of research." Journal ofConsumer Research 31 (4): 868-882.

Askegaard, Soren, and Nil Özçaglar-Toulouse. 2011. “Still crossing borders: Migration, consumption, and markets.” Consumption Markets & Culture 14 (3): 217-222.

Chelekis, Jessica A. and Bernardo Figueiredo. 2015. Regions and archipelagos of consumer culture: A reflexive approach to analytical scales and boundaries. Marketing Theory, 15 (3): 321-345.

Fernandez, Karen V., Ekant Veer, and John L. Lastovicka. 2011. "The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual." Consumption Markets & Culture 14 (3): 245-265.

Figueiredo, Bernardo, and Mark Uncles. 2015. "Moving across time and space: Temporal management and structuration of consumption in conditions of global mobility." Consumption Markets & Culture 18(1): 39-54.

Firat, A. Fuat. (1997) "Welcome to CMC", Consumption, Markets and Culture 1(1): 1 -6.

Geiger, Susi, Hans Kjellberg, and Robert Spencer. 2012. "Shaping exchanges, building markets." Consumption Markets & Culture 15(2): 133-147.

Moisander, Johanna, Anu Valtonen, and Heidi Hirsto (2009). "Personal interviews in cultural consumer research–post-structuralist challenges." Consumption, Markets and Culture 12(4): 329-348.

Otnes, Cele C., and Pauline Maclaran (2015). Royal fever: The British monarchy in consumer culture. Oakland CA: University of California Press.

Schroeder, Jonathan E. (2015), “Communicating identity/Consuming difference,” Consumption Markets & Culture 18(6) 485-489.

Tadajewski, Mark, Jessica Chelekis, Benet DeBerry-Spence, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, and Johanna Moisander (2014). “The discourses of marketing and development: Towards critical transformative marketing research” Journal of Marketing Management, 30(17-18), 1728-1771.

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