TOC: J Mar Ed
Introduction
Journal of Marketing Education, 37(3)
Special Issue: Digital and Social Media Marketing in Business Education: Implications for Student Engagement
Guest Editors’ Corner
Digital and Social Media Marketing in Business Education: Implications for Student Engagement
–Victoria L. Crittenden and William F. Crittenden [] []
Students’ Perceptions and Experiences of Social Media in Higher Education
–Stacy Neier and Linda Tuncay Zayer [] [Google Scholar]
Engaging Students via Social Media: Is It Worth the Effort?
–Rania B. Mostafa [] []
Beyond the Tweet: Using Twitter to Enhance Engagement, Learning, and Success Among First-Year Students
–Bettina West, H?l?ne Moore, and Ben Barry [] []
Increasing Student Engagement Using Asynchronous Learning
–Gavin Northey, Tania Bucic, Mathew Chylinski, and Rahul Govind [] []
Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning
–Kendra Fowler and Veronica L. Thomas [] []
Engaging Students With Social Media
–Anjali S. Bal, Dhruv Grewal, Adam Mills, and Gary Ottley [] []
