TOC: J Mar Behavior
Introduction
Journal of Marketing Behavior, 1(2)
From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing
–Klaus Wertenbroch []
What does it mean to be a Rational Decision Maker?
–Barry Schwartz [] []
Meta-Rationality in Cognitive Science
–Keith E. Stanovich [] []
Robust Satisficing via Regret Minimization
–Marcel Zeelenberg [] []
In Defense of (Traditional) Normative Standard
–Shane Frederick [] []
What is Rationality?
–Barry Schwartz [] []
Not a Problem: A Downside of Humorous Appeals
–A. Peter McGraw, Julie L. Schiro and Philip M. Fernbach [] []
