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Special Section on Positive Marketing

Positive marketing: Introduction to the special section
–Dawn Lerman, Hersh Shefrin [] []

Creating firm, customer, and societal value: Toward a theory of positive marketing
–Ahir Gopaldas [] []

Doing well while doing good? An integrative review of marketing criticism and response
–Verena E. Stoeckl, Marius K. Luedicke [] []

Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness
–Lerzan Aksoy, Timothy L. Keiningham, Alexander Buoye, Bart Larivière, Luke Williams, Ian Wilson [] []

Because I’m worth it: The impact of given versus perceived status on preferential treatment effectiveness
–Virginie Pez, Raphaëlle Butori, Gwarlann de Kerviler [] [Google Scholar]

Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes
–Melissa G. Bublitz, Laura A. Peracchio [] []

Relationship advertising: How advertising can enhance social bonds
–Timothy de Waal Malefyt [] []

Positive marketing: A new theoretical prototype of sharing in an online community
–Michael T. Krush, Julia R. Pennington, Aubrey R. Fowler, John D. Mittelstaedt [] []

Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars
–John D. Mittelstaedt, William E. Kilbourne, Clifford J. Shultz [] []

Special Section on Local Responses to Global Challenges

Agropecuaria Montelíbano
–Esteban R. Brenes, Melina Segura, Caleb A. Pichardo [] []

Agora Magazine speaks Spanish
–Nunzia Auletta [] []

Case method use in shaping well-rounded Latin American MBAs
–Ezequiel Reficco, María Helena Jaén [] []

Investigating marketing managers’ perspectives on social media in Chile
–Constanza Bianchi, Lynda Andrews [] [Google Scholar]

Brand equity estimation model
–Marta Olivia Rovedder de Oliveira, Cleo Schmitt Silveira, Fernando Bins Luce [] []

Electronic tendering of pharmaceuticals and medical devices in Chile
–Pedro Raventós, Sandro Zolezzi [] []

Social sanctions or social relations? Microfinance in Mexico
–Denis Griffin, Bryan W. Husted [] []

Local responses to global challenges: Lessons from small economies
–Jorge Carneiro, Stephen B. Salter, Betty Jane Punnett [] []

Regular Papers

The satisfaction–place attachment relationship: Potential mediators and moderators
–Haywantee Ramkissoon, Felix T. Mavondo [] []

Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk
–Timothy M. Daly, Rajan Nataraajan [] []

When and how should retailers rationalize the size and duration of price discounts?
–Danny Weathers, Scott D. Swain, Igor Makienko [] []

A dynamic view on secrecy management
–Brenda Bos, Thijs L.J. Broekhuizen, Pedro de Faria [] []

Book essay on “leadership & cultural webs in organizations: Weaver’s tales”
–Hugh M. Pattinson [] [Google Scholar]

Consumption community commitment: Newbies’ and longstanding members’ brand engagement and loyalty
–Karine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret [] [Google Scholar]

A bibliometric overview of the Journal of Business Research between 1973 and 2014
–José M. Merigó, Alicia Mas-Tur, Norat Roig-Tierno, Domingo Ribeiro-Soriano [] []

Asymmetric modeling of organizational innovation
–Jose-Luis Hervas-Oliver, Francisca Sempere-Ripoll, Ivan Arribas [] []

Going green: How different advertising appeals impact green consumption behavior
–Defeng Yang, Yue Lu, Wenting Zhu, Chenting Su [] []

‘Islamic’ consumers, markets, and marketing: A critique of El-Bassiouny’s (2014) “The one-billion-plus marginalization”
–Aliakbar Jafari, Özlem Sandikci [] [Google Scholar]

A reexamination of the organizational slack and innovation relationship
–Dan Marlin, Scott W. Geiger [] []

Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
–Fernando A.F. Ferreira, Carla S.E. Marques, Paulo Bento, João J.M. Ferreira, Marjan S. Jalali [] []

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