TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 9(4)
Optimization of the promotion mix in the healthcare industry
–Dominique Haughton, Guangying Hua, Danny Jin, John Lin, Qizhi Wei and Changan Zhang [] []
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
–Jisu Huh and Wonsun Shin [] []
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications?: A persuasion knowledge perspective
–Mei-Ling Wei and Marjorie Delbaere [] []
The layers of relational communication in evaluating health care services
–Doo Syen Kang and SYNG POM CHOY [] []
Healthcare service quality: what really matters to the female patient?
–Ingy Shafei, Jan Auke Walburg and Ahmed F. Taher [] []
Role of communications in healthcare marketing
–Avinandan Mukherjee [] []
