Revisit: AMS 2016
Introduction
Academy of Marketing Science, Buena Vista, FL, 18-21 May 2016; Deadline 10 Nov
2016 Academy of Marketing Science Annual Conference
SUBMISSION DEADLINE: NOVEMBER 10, 2015
(NOTE: The submission deadline for AMS is earlier than usual, this year.)
Website for “Call for Papers”:
Conference Website for Submissions and other Info:
CONFERENCE THEME:
Creating Marketing Magic and Innovative Future Marketing Trends
Lake Buena Vista, Florida – Disney World Contemporary Resort
May 18-21, 2016
Conference Program Co-Chairs:
Dipayan (Dip) Biswas, University of South Florida, USA
Claas Christian Germelmann, University of Bayreuth, Germany
“If you can dream it, you can do it…”
– Walt Disney
Marketing practices help create and deliver value-packed and meaningful customer experiences that last on as memories. The marketing scholars of AMS undertake cutting edge research that helps in understanding and providing guidance into creating such experiences. Previous conferences presented an impressive body of such research. These research studies also address responsibilities to other constituencies, including consumers at large and the environment in which we live. This meeting, like those before, continues to build the knowledge base on issues important to all of us.
The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices.
Keeping with the trends of a changing world, the theme of this conference is a focus on creating marketing magic, especially in terms of future trends. The location of the conference is the Walt Disney World Resort, the single largest travel destination for consumers worldwide. Walt Disney is among the true pioneers and legends in the domain of creating memorable customer experiences and the company he left behind continues to be on the forefront of entertainment and innovation.
The conference hotel is the Disney World Contemporary Resort, which is literally walking distance to Disney’s Magic Kingdom, and connects to other Walt Disney World Resorts and Parks via monorail, bus, and boat. Come and see how magic is delivered!
Annual Conference Home Page:
Program Chairpersons
|
Dipayan (Dip), Biswas, Ph.D. Program Co-Chair Professor of Marketing University of South Florida Tampa, FL 33620, USA |
Claas Christian Germelmann, Ph.D. Program Co-Chair Professor of Marketing University of Bayreuth 95447 Bayreuth, Germany |
