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2016 VISITING PROFESSOR PROGRAM (VPP) FACT SHEET

“Being selected to take part in the AEF Visiting Professor Program is undoubtedly one of the best opportunities I’ve been granted in my career as a marketing professor. I was fortunate to be placed at DDB New York… I think I was expecting a “job shadow” like experience in which I may sit in on meetings or observe the agency world in action. My VPP experience was much more rooted in one-on-one conversations with agency employees across various departments. Therefore, I was happy to have the two-day orientation in order to help generate and refine interesting and meaningful questions to ask during each conversation. The orientation provided a foundational knowledge and provided a point of comparison across agencies.” Professor Jenna Drenten of Loyola University

“After speaking with Jenna on the phone, her interests were clear. In order to make her learning experience a positive one, I tailored an agenda to have her meet with people who were experts in her interest areas. For her consumer insights and research interests, she met with our head of strategic planning. For her interest in social media, she met with a few people who work in the digital/social group. To understand why DDB is different from other agencies, she met with Keith Reinhard and Chris Brown. Jenna gave an interesting and engaging presentation for her Lunchtime Talk on research she did with young adolescent girls and their social behavior. A lively discussion is always the sign of a great presentation! ” Deborah Broda, Account Director of DDB

The Advertising Educational Foundation invites you to apply to the Visiting Professor Program (VPP)

Application Deadline

January 31, 2016

Background

The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts. In 2015, 13 professors were hosted by advertising agencies in Atlanta, Chicago, Dallas and New York City. Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise. The number of placements in the VPP depends upon the number of companies willing to host a professor. Preference is given to professors with little or no industry experience and to those who have not already participated in the program. Professors who are placed should know that programs will differ – no two programs will be alike. Note: The VPP is currently only offered to professors teaching in the United States.

Objective

To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of and appreciation for the industry while host companies have an opportunity to develop closer ties to academia.

Components

1) An orientation 2) Individual fellowships and 3) a Lunchtime Talk on his/her area of expertise and how it relates to advertising. Talks will be delivered in a TED Talk format – 20 minutes maximum, should include advertising and be concise. Note: With the professor’s permission, the Talk may be videotaped for streaming on .

2016 VPP: June 5 -17

Professors are chosen by the VPP Selection Committee will be placed with host companies in Chicago, New York City and other major cities. Apply only if your academic and personal responsibilities allow you to participate for the full two weeks.

Notification: April 2016

Those selected to participate in the program must have a conversation with the host company to discuss mutual objectives prior to the program.

Housing and Expenses

Housing is provided to professors who are traveling from another state. Professors who reside in the host city are expected to provide his/her own housing. All professors will receive a stipend. Professors pay for travel to and from the host city, as well as out-of-pocket expenses.

Application

Visit the On-Campus section on to apply. Complete the VPP application; upload your CV, statement and two-minute video (see details below).

Statement and supporting items

Your statement will help a potential company determine your fit within their organization. Please be concise when making your points and limit your statement to 500 words maximum. It is very important to succinctly communicate the topic of your Lunchtime Talk, which will be delivered in the TED Talk format – 20 minutes (not including Q & A ). Letter of recommendation (on school letterhead) must be mailed and postmarked by January 31, 2016. Letter of recommendation is not accepted via fax or email.

Two-minute video

Your two-minute video will also help a potential company determine your fit within their organization. Videos shot with a cell phone or a computer’s webcam are acceptable. We are not looking for sleek, professional videos. Please hold cell phones horizontally when making your video. Videos must cover one of the following topics below:

• Most interesting teaching moment or research finding in your career
• Most interesting/surprising/impressive example of advertising/marketing that has caught your eye in the past year or two, and why
• Discuss something about you that is not on your application
• What is your passion?
• Most striking thing you have noticed about student culture today on your campus, especially as it contrasts with student culture from your own days as an undergrad.
• A teaser about your Lunchtime Talk/research

Final notes

• Check your calendars before submitting an application as you are expected to be available for two weeks.
• VPP is only offered to professors teaching in the United States.
• Preference is given to professors with little or no industry experience and those who have not participated in the past.
• Please do not apply if you have applied more than three times.

Contact: Sharon Hudson, Vice President, Program Manager, at sh@aef.com or (212) 986-8060 x15

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