TOC: Bus Horizons
Introduction
Business Horizons, 58(6)
SPECIAL ISSUE: THE MAGIC OF SECRETS
GUEST EDITORS’ PERSPECTIVE
The magic of secrets
–Leyland Pitt, Pierre Berthon, João Ferreira [] []
FEATURE ARTICLES
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
–Ekin Pehlivan, Pierre Berthon, Mine Üçok Hughes, Jean-Paul Berthon [] []
Good native advertising isn’t a secret
–Colin Campbell, Lawrence J. Marks [] []
Trade secrets: Managerial guidance for competitive advantage
–William F. Crittenden, Victoria L. Crittenden, Allison Pierpont [] []
Internet of Things: Convenience vs. privacy and secrecy
–Bruce D. Weinberg, George R. Milne, Yana G. Andonova, Fatima M. Hajjat [] []
Balancing customer privacy, secrets, and surveillance: Insights and management
–Kirk Plangger, Richard T. Watson [] []
Someone to watch over me: The integration of privacy and corporate social responsibility
–Alexis M. Allen, John Peloza [] []
Everyone loves a secret: Why consumers value marketing secrets
–Adam J. Mills [] []
The secrets of secret societies: The case of wine
–Daniel Hall, Leyland Pitt, Asa Wallstrom [] []
We’re leaking, and everything’s fine: How and why companies deliberately leak secrets
–David R. Hannah, Ian P. McCarthy, Jan Kietzmann [] [Google Scholar]
The secret to protecting trade secrets: How to create positive secrecy climates in organizations
–Kirsten M. Robertson, David R. Hannah, Brenda A. Lautsch [] []
MARKETING & TECHNOLOGY
Knowing what they know: A managerial perspective on consumer knowledge
–Debbie Vigar-Ellis, Leyland Pitt, Pierre Berthon [] []
EXECUTIVE DIGEST
The rapid results package: Better performance/stronger managers
–Robert H. Schaffer, Jonathan M. Stearn [] []
