TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 3(3)
New approach to customer segmentation based on changes in customer value
–Monireh Hosseini and Mostafa Shabani [] []
Customer lifetime valuation using real options analysis
–Hamidreza Koosha and Amir Albadvi [] []
How do consumers in the Web 2.0 era get information? Social media users’ use of and reliance on traditional media
–Hyukjun Cheong and Jin Seong Park [] [Google Scholar]
Stickiness: The value of saved money
–Dirk Sikkel and Geoffrey J L van Meer [] []
Optimizing acquisition and retention spending to maximize market share
–Cassandra Williams and Rice Williams [] []
