TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 22(3)
‘Made in Italy’: The Italian Contribution to the Development of Business Marketing Discipline and Practices
–Roberta Bocconcelli, Roberto Grandinetti & Annalisa Tunisini [] [Google Scholar]
Buyer Loyalty in Business Markets: Can the Firm and Salesperson Get What They Truly Desire?
–Guocai Wang, XiaoYan Wang, Yu Long, Wee Chow Hou & Lim Ai Ching [] []
Enhancing Export Performance for Business Markets: Effects of Interorganizational Relationships on Export Market Orientation (EMO)
–Yong-Sheng Chang & Shyh-Rong Fang [] []
Value Co-Creation Processes—Early Stages of Value Chains Involving High-Tech Business Markets: Samsung–Qualcomm Semiconductor Foundry Businesses
–Changhyun Park & Heesang Lee [] []
Book Review
CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects, by Andrea Perna and Enrico Baraldi
–Ross Brennan []
