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TOC: Intl J Nonprofit Vol Sector Mar

Introduction

International Journal of Nonprofit and Voluntary Sector Marketing, 20(4)

What messages does social marketing advertising send? A content analysis of advertisements aiming to minimise harm from alcohol consumption
Liliia Zharekhina and Krzysztof Kubacki [] []

A conceptual framework for understanding and developing entrepreneurial behaviour: implications for social marketers
Charles Jebarajakirthy and Paramaporn Thaichon [] []

Building entrepreneurial universities in a specific culture—barriers and opportunities
Ali Bhayani [] []

Affective and cognitive influence of control of navigation on cause sponsorship and non-profit organizations
Ye Wang [] []

Market orientation: an option for universities to adopt?
Trang P. Tran, Charles Blankson and Widyarso Roswinanto [] []