TOC: Arts Market
Introduction
Arts and the Market, 5(2)
So just what is a trailer, anyway?
–Ed Vollans [] []
‘Show us your moves’: trade rituals of television marketing
–Paul Grainge and Catherine Johnson [] [Google Scholar]
Designing to engage a television audience: how are different media used in TV ident creation?
–Iain Macdonald [] []
Fluid typography: transforming letterforms in television idents
–Barbara Brownie [] []
Experiencing websites: UK DVD distributors and the promotion of Asian media
–Jonathan Wroot [] []
Promotional alternate reality games – more than “just” marketing
–Stephanie Janes [] []
Guest editorial
–Daniel Hesford and Keith M Johnston []
