ANZMAC-Layton Dissertation Award
Introduction
Wayne Zhang of USC Marshall has won the 2015 competition for this award
Wayne Zhang (USC Marshall PhD May 2015) won the Layton ANZMAC Award for best dissertation, from the Australia New Zealand Marketing Academy for the dissertation titled, “Essays in Understanding Virality of YouTube Video Ads: Dynamics, Drivers and Effects.” The study also won an MSI grant. Gerard Tellis (chair), Lan Luo, Debbie MacInnis, and Jinchi Lv served on the committee.
