TOC: J Travel Tour Mar
Introduction
Journal of Travel & Tourism Marketing, 32(7)
Special Issue: Revenue Management for Tourism and Hospitality. Guest Editors: Prof. Patrick Legohérel, Prof. Zvi Schwartz, Dr. Cindy Yoonjoung Heo, and Dr. Xuan Lorna Wang
Introduction
–Patrick Legohérel, Zvi Schwartz, Cindy Yoonjoung Heo & Xuan Lorna Wang []
Revenue Management: Progress, Challenges, and Research Prospects
–Xuan Lorna Wang, Cindy Yoonjoung Heo, Zvi Schwartz, Patrick Legohérel & Frédéric Specklin [] []
From Demand Elasticity to Market Plasticity: A Market Approach for Developing Revenue Management Strategies in Tourism
–Marianna Sigala [] []
Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis
–Basak Denizci Guillet, Yuanyuan Guo & Rob Law [] []
Analyzing the Use of an Advance Booking Curve in Forecasting Hotel Reservations
–Tony Sze Ming Tse & Yiu Tung Poon [] []
Estimating Future Room Occupancy Fluctuations to Optimize Hotel Revenues
–Candy Mei Fung Tang, Brian E. M. King & Nada Kulendran [] []
Hotel Cancelation Policies, Distributive and Procedural Fairness, and Consumer Patronage: A Study of the Lodging Industry
–Scott J. Smith, H.G. Parsa, Milos Bujisic & Jean-Pierre van der Rest [] []
Measuring Price Fairness: Development of a Multidimensional Scale
–Jin Young Chung & James F. Petrick [] []
The Future Impact of Changes in Rate Parity Agreements on Hotel Chains: The long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models
–Natalie Haynes & David Egan [] []
