TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 9(4)
A classificatory scheme for antecedents of the sources of “online brand equity”
–Arunima Rana, Anil Bhat and Leela Rani [] []
Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation
–Henry Boateng and Abednego Feehi Okoe [] []
Customer participation in online co-creation experience: the role of e-service quality
–Tamer H. Elsharnouby and Abeer A. Mahrous [] []
Exploring the Facebook Like: a product and service perspective
–Mark J. Pelletier and Alisha Blakeney Horky [] []
