TOC: J Promo Man
Introduction
Journal of Promotion Management, 21(5)
Do Stereotypes Ignite Polysemy and Strengthen Consumer-Based Brand Equity?
–Anshu Saxena Arora, Jun Wu & Ulysses J. Brown III [] []
Modeling the Impact of Parasocial Interactions with Media Characters on Brand Placement Effects
–Holger Schramm & Johannes Knoll [] []
Contextual Priming Effects of Television Programs on Commercials: The Moderating Effects of Age
–Steven Bellman, Jennifer A. Robinson, Ryan Reid & Duane Varan [] []
An Empirical Test for Mediation Effect of Educational Institute’s Image on Relationship between Marketing Elements and Parents’ Loyalty: Evidence from India
–Vikas Gautam [] [Google Scholar]
Consumer Self-Confidence in Wine Consumers: The Role of Knowledge-Based Factors
–Steven R. McClung, Kimberly A. Freeman & David Malone [] []
Effectiveness of Indecent Language in Advertising on Young Adult Consumer Attitudes and Purchase Intent
–Jasmina Ilicic & Jason Blakemore [] []
