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From the Editor
–Shintaro Okazaki []

Brand Stereotyping and Image Transfer in Concurrent Sponsorships
–François A. Carrillat, Paul J. Solomon & Alain d’Astous [] []

Is Your Product Facing the Ad’s Center? Facing Direction Affects Processing Fluency and Ad Evaluation
–James M. Leonhardt, Jesse R. Catlin & Dante M. Pirouz [] [Google Scholar]

Impact of Death-Related Television Programming on Advertising Evaluation
–Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau & Jungsil Choi [] []

The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective
–Sun-Young Park & Cynthia R. Morton [] []

Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
–Rajat Roy & Piyush Sharma [] []

Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads
–Jisu Huh, Yoshikazu Suzuki-Lambrecht, Jennifer Lueck & Michelle Gross [] []

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising
–Aparna Sundar, Frank R. Kardes & Scott A. Wright [] []

Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications
–Kathrynn R. Pounders, Seungae Lee & Mike Mackert [] []

In Advertising We Trust: Religiosity’s Influence on Marketplace and Relational Trust
–Elizabeth A. Minton [] [Google Scholar] Literature Review Corner

Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising
–Susanne Schmidt Assistant Professor & Martin Eisend Professor [] []

Invited Article Series: Learning from the Past, Looking to the Future

The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research
–Russell N. Laczniak [] []

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