Revisit: WMC 2016
Introduction
A last reminder, plus news from the Cross-Cultural, Multicultural and International Marketing Track, Paris, 19-23 Jul 2016; Deadline 24 Oct
2016 Academy of Marketing Science World Marketing Congress
July 19-23, 2016
IESEG School of Management
Paris, France
Marketing at the Confluence between Entertainment and Analytics
We would like to invite our marketing colleagues to attend the 2016 AMS World Marketing Congress, which will take place at IESEG School of Management’s Paris campus, situated within the Grande Arche of La Défense, in sight of the Arc de Triomphe. La Défense is Paris’s business district and Europe’s largest business hub. It is located just 50 minutes from the Charles de Gaulle International Airport with easy access via the Air France Les Cars, the metro, and RER. The congress will consist of presentations of peer-reviewed papers, special sessions, panel discussions and plenary sessions. To participate, submit competitive papers or special session proposals electronically using the electronic conference management system to the appropriate track chair listed in the call for papers. Papers will be subjected to formal double blind peer review.
The call for papers and submission guidelines are available here:
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Paper submissions open August 1, 2015. Submission deadline: October 24, 2015.
We hope to see you there.
Catherine Demangeot, Jean-Luc Hermann, David Ortinau
Conference Program Co-chairs
Dear Colleagues,
We wanted to remind you that the next AMS/World Marketing Congress (WMC) will be hosted by the IESEG School of Management July 19-23, 2016 in Paris, France. For complete conference information, please visit the Academy of Marketing Science (AMS) WMC home page: =636154
As track chairs, we are seeking paper and special session submissions for our track in “Cross-Cultural, Multicultural and/or International Marketing”. Due date for submissions is October 24, 2015. You have the option to submit either a full paper (up to 10 single-spaced pages) or an extended abstract (up to 5 pages).
For detailed information on preparing your submission, go to: . Or, you can submit papers or special session proposals by signing in at the Easy Chair site: .
If you wish to serve as a session chair or discussant, please send one of us an informal email (k.zeugner-roth@ieseg.fr or Chris_Pullig@baylor.edu).
Hope to see you in Paris!
Track Co-Chairs
Katharina Zeugner-Roth (IÉSEG School of Management)
Chris Pullig (Baylor University)
