J Interactive Mar Best Paper
Introduction
The 2014 award goes to Hautz et al. for their piece on user generated ads
The Editorial Review Board of the recently voted the following article "Best Paper" for 2014:
Hautz, Julia, Johann Füller, Katja Hutter, and Carina Thürridl (2014), "Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors," Journal of Interactive Marketing, 28 (1), 1-15, doi:.
The runner up was
Blazevic, Vera, Caroline Wiertz, June Cotte, Ko de Ruyter, and Debbie Isobel Keeling (2014), "Gosip in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity," Journal of Interactive Marketing, 28 (2), 87-100, doi:.
JIM is published by Elsevier on behalf of the .
Thanks to the ERB, and all authors!
Charles Hofacker
Ex-Editor
Brian Ratchford
Current Editor
