TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 13(3)
Consumer learning and evolution of consumer brand preferences
–Hai Che, Tülin Erdem & T. Sabri Öncü
Effect of temporal spacing between advertising exposures: Evidence from online field experiments
–Navdeep S. Sahni
Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments
–Navdeep S. Sahni
Consumer mending and online retailer fit-uncertainty mitigating strategies
–Zheyin (Jane) Gu & Giri K. Tayi
