TOC: Psych Mar
Introduction
Psychology & Marketing, 32(11)
The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?
–Byungkuk Noh and Adilson Borges [] []
A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference
–Nobuyuki Fukawa and Ronald W. Niedrich [] []
The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor
–Philip Gross and Klaus-Peter Wiedmann [] []
When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople
–Alexander Leischnig, Björn S. Ivens and Stephan C. Henneberg [] []
Book Review
Market Mind Games, by Denise Schull. McGraw-Hill, 2012.
–Alan J. Dubinsky []
