TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 23(6)
Editorial
–Nigel Piercy & Carolyn Strong []
Sustainability in business from a marketing perspective
–Karin Tollin, Lars Bech Christensen & Ricky Wilke [] []
A factor endowment approach to international market selection
–Charles B. Ragland, Scott M. Widmier & Lance E. Brouthers [] []
The role of MNC’s subsidiaries in creating multinational corporate brand
–Morteza Khojastehpour & Raechel Johns [] [Google Scholar]
Human resource management, services and relationship marketing: the potential for cross-fertilisation
–Damianos Giannakis, Michael J Harker & Tom Baum [] []
The value relevance of brand equity, intellectual capital and intellectual capital management capability
–Jing Yang, Thomas G. Brashear & Anthony Asare [] []
