TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 23(5)
Editorial
–Nigel Piercy & Carolyn Strong []
Modeling customer advocacy: a PLS path modeling approach
–Sanjit Kumar Roy []
Low-cost innovation in emerging markets
–Arpita Agnihotri [] []
Stakeholder strategies for service: conceptualising user-focused service in nursing home care
–Freek Lapré & Gillian Wright [] []
The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientation and organizational performance
–Radwan Alyan Kharabsheh, Khalid Jarrar & Boyka Simeonova [] []
Effects of relationship benefits and relationship proneness on relationship outcomes: a three-country comparison
–Yujie Wei, Faye S. McIntyre & Richard Soparnot [] []
How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements
–Dipesh Soneji, Aimee Riedel & Brett Martin [] []
