Revisit: Global Brand Conference
Introduction
Academy of Marketing's Brand, Identity and Corporate Reputation SIG, Bradford, UK, 27-29 Apr 2016; Deadline 2 Nov
Call for Papers
11th Global Brand Conference
Academy of Marketing’s Brand, Identity and Corporate Reputation Special Interest Group (SIG)
Bradford, UK
April 27–29, 2016
Conference theme: Brands that do Good
Hosted by: Bradford University School of Management
Website:
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Conference purpose and objectives
The conference aims to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on the role of brands and the importance of corporate reputation in the 21st century. Our particular theme is Brands that do Good. In an age where there is widespread criticism of business generally – exacerbated by the financial crisis of 2008 onwards – there is an opportunity for brands to raise themselves above this scepticism by demonstrating their wider contribution to society rather than merely their own profitability. Brands that do good will provide a variety of perspectives on this socially oriented approach to branding.
We welcome papers on, but not limited to, the following:
- Brands that help society
- Distinguish between brands that do good and those that are good
- A critical management approach to brands
- Political or economic critiques of brands
- Unintended consequences of being good
- CCT and brands
- Corporate and brand identity
- Online branding
- Heritage branding
- Place branding
- Services branding
- Branding and the senses
Important dates
- Abstracts due November 2, 2015
- Notification of acceptance December 21, 2015
- Submissions for consideration by Journal of Brand Management due May 30, 2016
Professor Stuart Roper
Conference chair
SIG Committee
Professor Stuart Roper (Chair), Dr Ming Lim (Co-chair), Dr Francisco Guzman, Dr Oriol Iglesias, Dr Joana Machado, Dr Leonor Carvalho
