UTD-FORMS
Introduction
Frank M. Bass Frontiers of Research in Marketing Science, UT Dallas, 18-20 Feb 2016; Deadline 1 Dec
Call for Papers
UTD-FORMS Conference
February 18-20, 2016
Dear Colleagues:
We invite interested researchers to take part in the 10th annual Frank M. Bass Frontiers of Research in Marketing Science (UTD-FORMS) conference, February 18-20, 2016, at the University of Texas at Dallas.
The emphasis of the UTD-FORMS Conference is on quantitative research in Marketing with a focus on new approaches and topics in marketing science. Papers that develop and employ analytical and empirical methods to solve marketing issues are especially encouraged.
The Conference will be held in the Jindal School of Management at the University of Texas at Dallas, with presentations starting after lunch on Thursday, February 18, 2016, and concluding on the afternoon of February 20th. We are looking to select 15-20 papers to be presented. The format will be an approximately 45 minute presentation by the author(s) and a 10 minute presentation by the discussant.
The keynote speaker for the Conference is Professor K. Sudhir, Yale School of Management where he serves as James L. Frank Professor of Marketing, Private Enterprise and Management & Director of China India Insights (CIIP) Program. He is the incoming Editor-in-Chief of Marketing Science.
Researchers interested in presenting a paper at the Conference should submit a paper to BASSFORMSConf@utdallas.edu by December 1, 2015. The conference committee will select the papers to be presented by December 20, 2015, based on their contribution, relevance, the potential to generate further research, etc. Complete papers to be presented at the meeting should be made available by January 15, 2016.
Conference Committee:
- Ernan Haruvy (UT Dallas)
- Kinshuk Jerath (Columbia University)
- Elie Ofek (Harvard University)
- Ashutosh Prasad (UT Dallas)
- Brian Ratchford (UT Dallas)
- Demetrios Vakratsas (McGill University)
Updated information about Registration, Hotel and the Schedule can be found at:
We look forward to seeing you at the conference.
Thanks!
Ernan Haruvy & Ashutosh Prasad
Co-Chairs, 2016 UTD-FORMS Conference
