TOC: J Mar Man
Introduction
Journal of Marketing Management, 31(17/18)
How customers ?learn? to work for retailers
–Kim Cassidy (aka Harris), Steve Baron & Xiaoming Lu [] []
Private labels ain?t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels
–Djavlonbek Kadirov [] []
How are young music artists configuring their media and sales platforms in the digital age?
–Mark A.A.M. Leenders, Mark A. Farrell, Koos Zwaan & Tom F.M. ter Bogt [] []
A framework for SME retail branding
–Richard Mitchell, Karise Hutchinson, Barry Quinn & Audrey Gilmore [] []
Consumers? forgiveness after brand transgression: the effect of the firm?s corporate social responsibility and response
–Yelena Tsarenko & Dewi Tojib [] []
Trade show boothscapes
–David A. Gilliam [] []
Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past
–Aur?lie Kessous [] []
Psychological contracts and independent sales contractors: an examination of the predictors of contractor-level outcomes
–David Finch, Carola Hillenbrand, Norm O?Reilly & Paul Varella [] []
