TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 21(6)
Symbols or icons in gay-themed ads: How to target gay audience
–Nam-Hyun Um, Kyung-Ok Kim, Eun-Sook Kwon & David Wilcox [] []
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
–Colleen Bee & Vassilis Dalakas [] []
Best?worst scaling: A new method for advertisement evaluation
–Graham R. Massey, Paul Z. Wang, David S. Waller & Evi V. Lanasier [] []
Advertising strategies for brand image repair: The effectiveness of advertising alliances
–Natalia Maehle & Magne Supphellen [] []
Corrigendum
Corrigendum: Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship?related advertising messages
–Colleen Bee & Vassilis Dalakas PhD []
