TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 17(1)
EDITORIAL
Data: Infinity in a grain of sand
–David Reed [] []
OPINION PIECES
When digital becomes human
–Steven van Belleghem [] []
Data and creativity: Blessing or curse?
–Tim Drye [] []
Adding value to customer engagement through effective data compliance
–Marie Myles [] []
What does mobile really mean for research?
–Mardien Drew and Paul Berney [] []
Competitive marketing intelligence in a digital, data-based world
–Merlin Stone [] []
BUSINESS INTELLIGENCE
Data privacy: What the consumer really thinks
–Thomas Ridley-Siegert [] []
Abacus Annual Trends Report 2015
–Michele Masnaghetti and Luke Ditchburn [] []
PAPERS
Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites
–Ashish Gupta and Anil Dhami [] []
Return on web site visit duration: Applying web analytics data
–Jiyao Xun [] []
REVIEW
DMA data protection day 2015 – In praise of transparency
–Rosemary Smith []
