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Distinct threats, common remedies: How consumers cope with psychological threat
–DaHee Han, Adam Duhachek, Derek D. Rucker [] []

Food categorization flexibility increases the preference for indulgent foods
–Adwait Khare, Tilottama G. Chowdhury [] []

The sweet taste of gratitude: Feeling grateful increases choice and consumption of sweets
–Ann E. Schlosser [] []

Strategic benefits of low fit brand extensions: When and why?
–HaeEun Helen Chun, C. Whan Park, Andreas B. Eisingerich, Deborah J. MacInnis [] []

Does it pay to beat around the bush? The case of the obfuscating salesperson
–Barbara Bickart, Maureen Morrin, S. Ratneshwar [] []

Posting strategically: The consumer as an online media planner
–Yu-Jen Chen, Amna Kirmani [] []

Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions
–Karen Page Winterich, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman, Ram Bezawada [] []

Research Reports

Promotional phrases as questions versus statements: An influence of phrase style on product evaluation
–Henrik Hagtvedt [] []

Decoding the opening process
–Yixia Sun, Yuansi Hou, Robert S. Wyer [] []

Research Dialogue

Is it OK to dichotomize? A research dialogue
–Michel Tuan Pham [] []

Toward a more nuanced understanding of the statistical properties of a median split
–Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, Deidre L. Popovich [] []

A researcher’s guide to regression, discretization, and median splits of continuous variables
–Derek D. Rucker, Blakeley B. McShane, Kristopher J. Preacher [] [Google Scholar]

Median splits, Type II errors, and false–positive consumer psychology: Don’t fight the power
–Gary H. McClelland, John G. Lynch,, Julie R. Irwin, Stephen A. Spiller, Gavan J. Fitzsimons [] [Google Scholar]

The median split: Robust, refined, and revived
–Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, Deidre L. Popovich [] []

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