Principles of Advertising
Introduction
A Principles of Advertising course from Scott Armstrong is available for use by others in distance learning courses
Internet Course on Advertising available on AdPrin.com
The course, “Principles of Advertising,” is adapted from that used by Professor J. Scott Armstrong at the Wharton School. You might consider using it for your distance learning courses. In addition, some of the “experiential lectures” might be used as supplemental work by your on-campus students. The checklists in the top menu bar on can be useful for students who are creating or evaluating advertising campaigns.
Exams are provided. Students who have taken the Internet version have scored as well on the tests as those who have taken the traditional in-class version.
Here is the syllabus ( or ). The course uses “evidence-based principles.” For proof of effectiveness, see
