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CALL FOR PAPERS

6th ADVANCES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT (AHTMM) CONFERENCE

July 14 – 17, 2016, Guangzhou, China

Organized by the School of Tourism Management, Sun Yat-sen University, Guangzhou, China & School of Hospitality Business Management, Washington State University, USA. Please visit for more information.

Following the success of the previous five Advances in Hospitality and Tourism Marketing and Management (AHTMM) conferences held in Turkey, Greece, Taiwan and Mauritius and Japan respectively, the 6th AHTMM conference will be held in Guangzhou, China from July 14 – 17, 2016 along with the Chinese National Hospitality Business Management Simulation Competition (please visit for more information about the simulation).

The goal of the conference will be to thoroughly examine contemporary hospitality and tourism issues, stimulate dialogue, and develop new perspectives in the field of hospitality and tourism within the globalized environment. The conference invites conceptual, empirical, and methodological research papers, and country context case studies on different tourism and hospitality themes. Papers and presentations are expected to address both the theoretical, methodological, and practical aspects of tourism and hospitality marketing and management. Further details on the conference can be found on

Publication Opportunities

All submitted papers will follow a rigorous double-blind review process and will be accepted and published in the conference proceedings (CD version with ISBN) based on reviewers’ recommendations. Participants can publish either full papers or abstracts in the conference proceedings. In addition, selected full papers from the conference will be considered for publication in special issues of Journal of Hospitality Marketing and Management and other selected tourism and hospitality journals.

Important Dates and Deadlines

• Deadline for submission of abstracts (500 words): 15 November 2015
• Deadline for submission of full papers (5,000-6,000 words): 15 February 2016
• Notice of acceptance: 28 February 2016
• Deadline for early registration: 15 March 2016

Registration Fees

• Early bird single participant: US$295* (You must register by 15 March 2016)
• Registration after 15 March 2016: US$395*
• Graduate Student Registration
• Early bird registration fee: US$200*
• Registration fee (after 15 March 2016): US$300*
• Accompanying partner: US$295**

*Includes conference proceedings and access to full conference activities, conference meals, excluding accommodation

**Includes access to full conference activities, conference meals, excluding accommodation

Conference Topics

The organizing committee welcomes papers on the following (but not limited to) topics:

• Tourism, hospitality, and leisure marketing;
• Consumer behavior in tourism and hospitality settings;
• Health, medical, spa, and wellness tourism;
• Hospitality finance;
• Hospitality and tourism product development;
• Tourism economics;
• Food tourism and food tourism marketing;
• Tourism and hospitality education;
• Human resource issues in tourism and hospitality;
• Emerging markets;
• Legal issues in tourism and hospitality;
• Technological issues in tourism and hospitality;
• Transport and travel management;
• Health and safety issues in tourism and hospitality;
• Climate change and tourism development;
• Innovation and product development in tourism and hospitality;
• Development of conceptual models;
• Methodological issues in tourism and hospitality;
• Sustainable tourism policy and planning;
• Community-based tourism;
• Pro-poor tourism;
• Tourism forecasting;
• Film tourism;
• Government intervention in tourism;
• Gambling tourism;
• Case studies on successful hospitality marketing programs;
• Future trends in tourism and hospitality marketing and management.

Submission Guidelines

Expressions of interest and abstracts of up to 500 words should be submitted through Easy Chair. Please go to

to submit your abstracts. Abstracts should include author(s) names, affiliations and contact details.

Conference Venue

Guangzhou (Canton), a prosperous metropolis full of vigor, is the capital city of Guangdong Province located along the south coastline of China. Being an excellent port on the Pearl River navigable to the South China Sea, and with fast accessibility to Hong Kong and Macau, the city serves as the political, economic, scientific, educational and cultural center in Guangdong area. Being the first cities benefited from the Reform and Opening Up policy since 1978, the city acts as the pioneer of the economic development of the country, with numerous enterprises, which offer many job opportunities and make the city a heavily populated area. The city is especially prosperous in commerce, tourism, dining, finance and real estate. For travelers, the city shows much attraction through its famous sights such as the Five Ram Statue in Yuexiu Park, Pearl River and White Cloud Mountain Source: ()

To learn more about Guangzhou, please visit Guangzhou Facts.

Organizing Committee

Prof. Bao Jigang (Chair of Organizing Committee & Conference Co-Chair)
Prof. Dogan Gursoy (Conference Co-Chair)

For all enquiries, please contact:

Dr. Rao Yong, Ph.D.
Secretary-General
raoyong@vip.163.com

Dr. Allan Lu, Ph.D.
Deputy Secretary-General)
allan.lu@email.wsu.edu

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