TOC: J Brand Man
Introduction
Journal of Brand Management, 22(5)
Guest Editorial
–John M T Balmer and Mario Burghausen []
LITERATURE OVERVIEW
Explicating corporate heritage, corporate heritage brands and organisational heritage
–John M T Balmer and Mario Burghausen [] []
CONCEPTUAL ARTICLE
Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory
–John M T Balmer and Mario Burghausen [] []
ORIGINAL ARTICLES
Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
–Holly Cooper, Bill Merrilees and Dale Miller [] []
Corporate heritage brands in the financial sector: The role of corporate architecture
–Angela Bargenda [] []
Restoring luxury corporate heritage brands: From crisis to ascendency
–Holly Cooper, Dale Miller and Bill Merrilees [] []
Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage
–Anne Rindell, Fernando Pinto Santos and Ana Pinto de Lima [] [Google Scholar]
