Market Research and NPD
Introduction
Sara F. Jahanmir and Luis Filipe Lages propose a new tool for teaching market research, innovation and new product development
Dear colleagues,
A new tool is available for:
a) academics to teach market research, innovation and new product development.
b) companies to develop radical, really new, or incremental innovations.
Download at:
Best regards,
Sara F. Jahanmir & Luis F. Lages
