TOC: Mar Sci
Introduction
Marketing Science, 34(5)
The Squeaky Wheel Gets the Grease?An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
–Liye Ma, Baohong Sun, and Sunder Kekre [] []
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
–Yacheng Sun, Shibo Li, and Baohong Sun [] []
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
–Alexander Bleier and Maik Eisenbeiss [] []
Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels
–Yan Dong, Kefeng Xu, Tony Haitao Cui, and Yuliang Yao [] []
Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management
–Guofang Huang, Ahmed Khwaja, and K. Sudhir [] []
Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel
–Jian Ni and Kannan Srinivasan [] []
The Economic Value of Online Reviews
–Chunhua Wu, Hai Che, Tat Y. Chan, and Xianghua Lu [] []
Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies
–Terrence August, Duy Dao, and Hyoduk Shin [] []
