TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 24(6)
Intellectual capital through the eyes of the consumer
–Thuy D. Nguyen, Charlene Dadzie, Arezoo Davari and Francisco Guzman [] []
Brand love in progress ? the interdependence of brand love antecedents in consideration of relationship duration
–Frank Huber, Frederik Meyer and David Alexander Schmid [] []
The influence of ?Facebook friends? on the intention to join brand pages
–Mariola Palaz?n, Mar?a Sicilia and Manuela L?pez [] []
Spillover of social responsibility associations in a brand portfolio
–Wenling Wang and Daniel Korschun [] []
Perceived brand portfolios: how individual views hamper efficiency
–Per ?sberg [] []
Overcoming resistance to product rebranding
–V?ronique Collange and Adrien Bonache [] []
Celebrity endorsements and branding strategies: event study from India
–Saravana Jaikumar and Arvind Sahay [] []
The impact of copycat packaging strategies on the adoption of private labels
–Rita Coelho do Vale and Pedro Verga Matos [] []
Editorial
–Cleopatra Veloutsou and Francisco Guzman []
