TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 22(3)
And Now a Word for Academic Reviewers Everywhere
–Neil C. Herndon Editor [] []
Deriving Meaning for Social Franchising From Commercial Franchising and Social Enterprise
–Elizabeth Crawford-Spencer [] []
Advisory Councils in Franchising: Advancing a Theory-Based Typology
–Denise M. Cumberland [] []
The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels
–Carmen Abril, Joaquin Sanchez & Jes?s Garc?a-Madariaga [] []
Mapping Out the Customer’s Journey: Customer Search Strategy as a Basis for Channel Management
–Gerrita van der Veen & Robert van Ossenbruggen [] [Google Scholar]
How Value Creation and Relationship Quality Coalignment Affects a Firm’s Performance: An Empirical Analysis
–Jos? ?ngel L?pez S?nchez & Mar?a Leticia Santos-Vijande [] [Google Scholar]
MARKETING CHANNEL INSIGHTS
Picking the Right Channel to Reach Your Market
–Howard Bellin [] []
BOOK REVIEWS
Kazuo Usui. Marketing and Consumption in Modern Japan
–Roger Layton AM []
John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences
–Latchezar Hristov []
