TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 6(4)
The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing
–Georgia Liapati, Ioannis Assiouras & Jean-Marc Decaudin [] []
Influence of design, workmanship, and familiarity on perceptions of country-of-origin apparel brands: A study of consumers in the US, China and Japan
–Hye-Shin Kim, Eun-Young Shin, An Cheng, Sharron J. Lennon & Wing-sun Liu [] []
Acculturation for fashion consumer behavior: A case of Korean?American families
–Jaeil Lee & Yoon-Jung Lee [] []
The motives, characteristics and experiences of US Black Friday shoppers
–Hyun Ju Kwon & Thomas M. Brinthaupt [] []
Case
Pop-up retailing: Integrating objectives and activity stereotypes
–Gary Warnaby, Varvara Kharakhorkina, Charlotte Shi & Margherita Corniani [] []
