TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 14(5)
Back to consumption and production? Prosumers negotiating the WMG lockdown on YouTube
–Domen Bajde, Mateja Kos Koklic and Jernej Bajde [] []
Is Cinderella resurging? The impact of consumers’ underdog disposition on brand preferences: Underdog brand biography and brand status as moderators
–Danny Tengti Kao [] [Google Scholar]
Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?
–Lara Stocchi, Carl Driesener and Magda Nenycz-Thiel [] []
The satisfaction and stress of being a market maven: A social network perspective
–Seung Hwan (Mark) Lee, Gail Leizerovici and Shuoyang Zhang [] []
Beauty or function? How different mass customization toolkits affect customers’ process enjoyment
–Benedikt Schnurr and Ursula Scholl-Grissemann [] [Google Scholar]
Should I plan? Planning effects on perceived effort and motivation in goal pursuit
–Julia Bayuk [] []
