TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 32(3)
Special Issue: Marketing & Innovation
Introduction to the IJRM Special Issue on Marketing and Innovation
–Gui Liberali, Stefan Stremersch, Roland T. Rust, Eitan Muller [] []
Advance payment systems: Paying too much today and being satisfied tomorrow
–Fabian Schulz, Christian Schlereth, Nina Mazar, Bernd Skiera [] []
The Truth Hurts: How Customers May Lose From Honest Advertising
–Praveen K. Kopalle, Donald R. Lehmann [] []
Optimal targeting of advertisement for new products with multiple consumer segments
–Vijay Ganesh Hariharan, Debabrata Talukdar, Changhyun Kwon [] []
Comparing the incomparable? How consumers judge the price fairness of new products
–Sabine Kuester, Sven Feurer, Monika C. Schuhmacher, Dominik Reinartz [] []
Reference quality-based competitive market structure for innovation driven markets
–Wonjoon Kim, Minki Kim [] []
Balancing market exploration and market exploitation in product innovation: A contingency perspective
–Haisu Zhang, Fang Wu, Anna Shaojie Cui [] []
Market orientation, knowledge competence, and innovation
–H. Erkan Ozkaya, Cornelia Droge, G. Tomas M. Hult, Roger Calantone, Elif Ozkaya [] []
Market orientation and innovation performance: The moderating roles of firm ownership structures
–Jing Song, Yinghong (Susan) Wei, Rui Wang [] []
