TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 32(3)
Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement
–Jennifer L. Lemanski & Jorge Villegas [] []
Subjective Quality Information: Effects of Patient Experience Outcomes and Display Formats on Evaluation and Choice Intentions
–Martin Dietrich & Simone Renner [] []
Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives
–Michael Mackert, Marie Guadagno & Sara Champlin [] []
Helping With All Your Heart: Realistic Heart Stimulus and Compliance With an Organ Donation Request
–Céline Jacob & Nicolas Guéguen [] []
The Impact of Demographic Characteristics on Awareness and Usage of Support Groups
–Linda Jane Coleman, Nehal Shah & Sanjay Jain [] []
Marketing-Stimulated Word-of-Mouth: A Channel for Growing Demand
–William R. Gombeski Jr., Becky Martin & Jason Britt [] []
